Desigual, Haus of Leute
Haus of Leute is a proposal digital fashion house for Desigual. This project was created for Elisava School of Design and Engineering, Master's Degree in Creative Direction and Communication.
Team Members: Genesis Valderrama, Daniel Peñaranda, Carolina Herrero and Jeniffer Rivera
Mythical reality for limitless fashion
Target Audience: “Desenfrenadxs” gen-z and cellenials.
Idea: The proposal for the fashion house focuses on the experience offered through the digital environment, principally when choosing and buying a piece of clothing through the application or the website. In this, the public can view the pieces before the purchase with augmented reality and in addition to personalized help from a stylist (avatars or bots). Then received their edited picture with the piece of clothing and retouch the image through the app or web.
Creative Concept: “Eleuteromania”
Haus of Leute Application focused on the user experience using influencers and virtual reality fo a more personal experience with the clothes.
Visual Identity: Genesis Valderrama and Jeniffer Rivera
Video Edition: Daniel Peñaranda
App Design: Genesis Valderrama