This project was created for Elisava School of Design and Engineering, Master's Degree in Creative Direction and Communication, for the new store opening of Foot Locker on Plaça Catalunya at Barcelona.
FOOT LOCKER “The Drop Off”
Audience: Sneakerheads.
Idea: We knew our target liked to share their new sneakers on social media. A great photo op is important for them and an optical illusion art piece would be a great opportunity. That is why we designed an optical illusion piece that made reference to skateboarding (for its location) and named it Drop Off in reference to the famous shoe drops notifications on shoe apps stores.
Location: Nau Bostik, Barcelona
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Rol: Design and Strategy
Strategy: Mireia Arnau and Alex Stillman
