Urban Dialoge
Branding Project
Urban Dialogue offers a platform that facilitates conversation (dialogue) and information search to democratize knowledge regarding urban planning and sustainable practices globally, fostering connections between citizens, professionals, and institutions.
The creative concept draws inspiration from the Agora concept, positioning Urban Dialogue as the online and physical space where individuals can gather, access relevant information, and engage in dialogue concerning urban planning, sustainability, and mobility.
Insights:
Community (Connect)
Democratized Information (Global Examples)
Storytelling (Educate)
Open Source (Simple)
Identity proposal
The color palette evokes a serious, modern, and welcoming appearance, infusing the brand with the professionalism and openness necessary for engaging with the public.
The proposed typography for the brand includes two sans-serif fonts, imparting a modern and fresh aesthetic.
“Author,” a grotesque sans-serif font, adds a contemporary and distinctive personality, also utilized in the logo design.
“Urbanist” a clean and rounded sans-serif font, contributes to a modern and professional style.
Website design
To organize the project sitemap, we utilized Figma to create wireframes and design web interactions.
MArketing and Social Media COntent
To create brand awareness and recognition, the logo icon is integrated as a graphic element within the visual content.
