La Quinta Nube
Branding Project
La Quinta Nube is an agricultural startup based in Puerto Rico seeking an identity design for its new business. Founded by Alejandra and Juan, two enterprising individuals with a passionate dedication for agriculture. The company aspired to embody the essence of the Puerto Rico mountain peaks, evoking a sense of elevation and reminiscent of being amidst the clouds.
Crafting the brand strategy, our focus was on identifying competitors, defining brand personas, highlighting differentiators, and uncovering key insights to lay the foundation for the brand. A central component of the creative brief was the development of a logo incorporating the cloud, 'la nube,' a primary element of their brand name, while ensuring it resonated with organic products or agriculture.
Building upon the strategic phase, we formulated the project's value proposition: 'La Quinta Nube proposes a market for organic seasonal crops and value-added products that offers versatility, enjoyment, and additional benefits to the Puerto Rican public.
Brand Strategy
Centered in the Puerto Rican agriculture, it seek to establish a brand that could attract various markets and clients, while creating young and serious identity.
The art direction for the brand aims to emphasize the product, the essence of agriculture, and the experience of sharing and tasting them, thus highlighting the versatility of the products.
The use of natural light and proper illumination aids in showcasing and accentuating the quality and benefits of the products. We strive to maintain a color palette consistent with the hues found in the foods, products, and other elements that are part of the image composition.
The IDentity
Two typefaces are established to create dynamism in the graphic elements.
Lora is a serif typeface chosen to provide a more sophisticated and organic style to the brand's graphic elements.
Outfit a sans-serif typeface selected for a modern style with rounded and clean shapes.
